How we ship production-ready sites in two weeks
The process, the shortcuts that aren't shortcuts, and where speed actually comes from.
Notes on building & growing
Practical writing on web & software, Shopify, automation, SEO and design. Search or filter by topic.
Latest articles and notes
Shopify
5 Shopify tweaks that lifted a store's conversion by 40%
Small, unglamorous changes to the cart, PDP and checkout that quietly add up.
The busywork audit: finding 30 hours a week to automate
How to spot the repetitive tasks worth automating — and the ones that aren't.
Technical SEO basics that actually move rankings
Skip the myths. Here's what we check first on every site that wants to rank.
Designing a brand system you can actually maintain
Guidelines that get used, not filed away. Build for the people who'll run it daily.
Freelance studio vs agency: which is right for you?
An honest look at the trade-offs in cost, speed, range and who actually does the work.
Choosing the right stack for your next web app
Boring is good. How we pick tools that ship fast and stay maintainable for years.
Why dark, restrained interfaces feel premium
Less colour, more craft. The quiet design choices that read as expensive.
What a good project brief actually contains
Save weeks (and money) by getting these few things clear before anyone writes code.
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